The Internet is increasingly becoming a tool for consumers to inform their purchasing decisions by reading the opinions of others. Consumers listen to the experiences of others and choose where to shop accordingly. Your customers can become your biggest source of referral business through "word of mouth" marketing. A well managed web-marketing strategy will incorporate Web 2.0 elements in order to leverage this powerful referral network. But what exactly is Web 2.0 and how can a business use it?

A successful website is the result of many elements working together in harmony. When you are in the process of creating your site you need to pay close attention to each of these aspects of a site. If you're not willing to put the effort into building a competitive site then why build it at all? Afterall, unless your site outperforms other competing websites then it will become just another one of those millions of sites that float on the Internet without producing income or traffic.

Pagerank is a concept used in search engine optimization to describe a measure of how important your website appears to be. Although it is not the only deciding factor that search engines use when deciding what pages to show in their results, it is still very much an important part of how your site will perform in search engine rankings. A Google pagerank will range from 1 to 9 - with a pagerank of 9 being very much the acme of success. Although the way that search engines actually calculate pagerank is kept secret from webmasters the general methods have been made available. Generally speaking, your pagerank is greatly improved by the number of other pages that link to yours. These are called "backlinks".

Have you ever wondered how wealthy you could be if you could somehow persuade each person on the planet to give you just one Rand? Surely it wouldn't be difficult to persuade a person to give you a rand, if only you had an effective way to reach that person and get your message across. Ever since the first human existence living in caves it has been an essential part of our survival strategy to form communities. One might say that the most influential technology that we have at our disposal is our social attitude of working together towards a common goal. Now that we no longer live in caves, the Internet is providing us with a new way to form communities that transport information and skills across national boundaries.

Joomla is  "open source" software developed by volunteers around the world.  "Open Source" software means that you are allowed to view (and change) the actual code that drives the program.  Joomla is free software - free in terms of financial cost and free in terms of being able to view the computer code.  It is used by prestigious companies around the world and has won several awards. 

If you are a search engine optimization (SEO) professional then no doubt you've had to carefully manage client expectations around how quickly their campaign will show positive benefits. The upturn of traffic from a nascent optimization strategy may be hard to quantify, especially since search engines may take time to reindex your content and recalculate the effects of your offpage efforts. All too often a client will ask you to optimize their website for a highly competitive keyword - one that other websites have been competing for over the past few years. It is next to impossible to launch a site and do well for these highly competitive keywords. This is where long tail keywords come into their own.