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Advertising is an essential part of any successful business. Unless you are able to bring your product to market and let customers know what you have to offer then they will never know that they can buy from you. The Internet provides an excellent opportunity to deliver targeted messages to your customers. eZines or newsletters are one way in which you can effectively market online. An online magazine, or eZine, can be tailored to meet the particular interests of a subgroup of your customers - a group of people that you know are already interested in your product. This makes them more likely to read your newsletter and buy your product.

Have you ever wondered how wealthy you could be if you could somehow persuade each person on the planet to give you just one Rand? Surely it wouldn't be difficult to persuade a person to give you a rand, if only you had an effective way to reach that person and get your message across. Ever since the first human existence living in caves it has been an essential part of our survival strategy to form communities. One might say that the most influential technology that we have at our disposal is our social attitude of working together towards a common goal. Now that we no longer live in caves, the Internet is providing us with a new way to form communities that transport information and skills across national boundaries.

Websites are written in a language called hyper text markup language, or HTML for short. It is called a "markup" language because instead of being a traditional computer language that deals with logic and procedures it rather provides a system of predefined "tags" which are used to organize and format text. In other words the language itself does not perform any commands on the computer, but rather relies on the web browser to interpret the tags and display the web page. Initially HTML was very limited and technology limited the ability of web browsers to display graphics and complex information structures. However nowadays our virtual world is a lot more attractive because of advances in web design.

Pagerank is a concept used in search engine optimization to describe a measure of how important your website appears to be. Although it is not the only deciding factor that search engines use when deciding what pages to show in their results, it is still very much an important part of how your site will perform in search engine rankings. A Google pagerank will range from 1 to 9 - with a pagerank of 9 being very much the acme of success. Although the way that search engines actually calculate pagerank is kept secret from webmasters the general methods have been made available. Generally speaking, your pagerank is greatly improved by the number of other pages that link to yours. These are called "backlinks".

The Internet is increasingly becoming a tool for consumers to inform their purchasing decisions by reading the opinions of others. Consumers listen to the experiences of others and choose where to shop accordingly. Your customers can become your biggest source of referral business through "word of mouth" marketing. A well managed web-marketing strategy will incorporate Web 2.0 elements in order to leverage this powerful referral network. But what exactly is Web 2.0 and how can a business use it?