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Pagerank is a concept used in search engine optimization to describe a measure of how important your website appears to be. Although it is not the only deciding factor that search engines use when deciding what pages to show in their results, it is still very much an important part of how your site will perform in search engine rankings. A Google pagerank will range from 1 to 9 - with a pagerank of 9 being very much the acme of success. Although the way that search engines actually calculate pagerank is kept secret from webmasters the general methods have been made available. Generally speaking, your pagerank is greatly improved by the number of other pages that link to yours. These are called "backlinks".

The Internet is increasingly becoming a tool for consumers to inform their purchasing decisions by reading the opinions of others. Consumers listen to the experiences of others and choose where to shop accordingly. Your customers can become your biggest source of referral business through "word of mouth" marketing. A well managed web-marketing strategy will incorporate Web 2.0 elements in order to leverage this powerful referral network. But what exactly is Web 2.0 and how can a business use it?

A website can only be successful in generating sales if visitors stay on it long enough to receive your message and then find it appealing enough to act on it. Improving your online earnings requires a careful approach to web design that blends a number of disciplines - graphic design, marketing, and technical skills.

Computers have become so pervasive in our society that just about everybody uses them in some way or another. Electronic communication keeps family members in touch with each other across continents. Businesses use email, web conferences, and VoIP (internet telephony) to streamline their trading activities. Shoppers use the Internet to find bargains. This electronic lifestyle generates a constant stream of data. As one might expect there will be very negative consequences if this data is lost due to a crash, computer virus, or physical loss of your computer through fire or theft. Everything on your computer - from financial records to family digital photographs - is vulnerable to loss.

A successful website is the result of many elements working together in harmony. When you are in the process of creating your site you need to pay close attention to each of these aspects of a site. If you're not willing to put the effort into building a competitive site then why build it at all? Afterall, unless your site outperforms other competing websites then it will become just another one of those millions of sites that float on the Internet without producing income or traffic.